Filmmaker Melanie Light has created a short film about the horrors of the fur industry.
Light, who previously directed The Herd, says: "This short film was made to help people make the connection and to understand the horror of the fur trade around the world.
"Your vanity is their suffering. Say no to fur."
The film uses clever editing techniques to jump between real footage from the fur industry and the fictional storyline - giving the narrative real impact, and making the viewer think.
Light is vegan, and confirms that: "No animals were harmed in the making of this short film, all catering, clothing, and make-up was vegan."
Note: Graphic footage - viewer discretion advised.