Unity diner is a non-profit outlet which will help raise money for grassroots animal rights movement SURGE, with money raised being used to pay for advocacy campaigns, including vegan posters across London.
The eatery hosted its launch party last week, showcasing its menu of vegan burgers - including the Moving Mountains B12 Burger - as well as seitan chicken, fish bites and burgers, salads, and desserts.
'Creating a compassionate vegan world'
"My vision is for people to come into the diner, eat delicious vegan food and on their way home come across the advertising campaign that they’ve just funded through their meal," Ed told Plant Based News.
"Unity Diner allows people to become an active part of creating a world where compassion towards all non-human animals is the norm."
Excited for opening
The team revealed their feelings, taking to Instagram stories to write: "Earthing Ed [is] excited about the opening today."
Sadly, they also arrived to find a small issue.
Unfortunately, we have arrived to smashed sign. We'll try and get it repaired ASAP but sadly it will be broken for our opening today," they wrote.