Dragon's Den star Deborah Meaden has signed up to do Veganuary this month - joining a record-breaking number of participants.
She joins a growing list of celebrities (including Brian May and Meat Loaf) taking part on the month-long pledge, which supports participants as they try a plant-based diet.
In addition, more than 350,000 people from almost every country in the world have taken the online pledge - with Swaziland, North Korea and Vatican City the only countries without Veganuary participants.
"It is hard to believe we can in any way reduce our impact on our planet without changing our eating habits. I gave up eating fish a while ago and have been reducing my meat and dairy consumption steadily and Veganuary has given me the motivation to go the whole…erm… 'Not Hog'," Meaden said in a statement sent to Plant Based News.
"Planning for and considering Veganuary has made me more aware of my diet… to think carefully and reflect on the impact I am having on the planet and of course, animals.
"When I reach the end of January it will give me a moment to consider how I take this forward and I am convinced it will have lasting impact."
Toni Vernelli, Veganuary's Head of Communications, added: "A record number of people have pledged to try vegan this month with Veganuary and they come from almost every country in the world, demonstrating that concern for animals and our planet are fundamental human feelings regardless of culture or continent.
"With the climate crisis making headlines every day and many feeling helpless, Veganuary offers people a way to take positive action. The huge response we've had this year shows it’s exactly what many people need right now."