The former footballer, and husband of Victoria 'Posh Spice' Beckham, was recently photographed wearing a coyote fur-trimmed Canada Goose coat, though he appears to have worn the brand for several years.
Now PETA, which says it has shared videos of the brutal fur industry with Beckham, has called on the athlete to 'open his eyes to victimisation and needless cruelty'.
"We'll defend David's right to wear his own hair as he pleases, but wearing the fur from a wild animal who suffered mightily in a barbaric steel trap – which is what happens to coyotes killed for Canada Goose – is utterly indefensible," PETA Director, Elisa Allen, said in a statement sent to Plant Based News.
"PETA has shared our ghastly videos with him before and told him that to make the company's fur-lined hoods, trappers set steel traps in the woods and then shoot or bludgeon the petrified animals to death. We've also shown him how the throats of struggling geese and ducks are slit so their feathers can be stuffed inside these disgusting coats.
"He needs to open his eyes to victimization and needless cruelty, open his heart to coyotes – who feel pain and fear, just like the dog he loves – and give this awful brand the boot."