International DJ Charlotte Devaney Launches Vegan Campaign

The initiative addresses the question of what vegans eat
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The new campaign uses humor and music (Photo: PETA)

The new campaign uses humor and music (Photo: PETA)

International DJ Charlotte Devaney has teamed up with animal rights charity PETA to launch a new vegan campaign.

The campaign - which includes a track and video called You'll Never Get This Avocado Beat Out of Your Head - is now live in the US.

What do vegans eat?

According to a PETA spokesperson: "The documentary What the Health and the animal rights action-adventure Okja - both of which are available on Netflix - were released months ago, but the two films STILL have folks ditching meat, eggs, milk, cheese, and other animal-derived foods. 

"But when it comes to eating vegan, the number one question on most meat-eaters’ minds is 'what do you eat?'. 

"This collaboration between PETA and recording artist, DJ, and animal activist Charlotte Devaney shows avocado can answer this question many times over."