A cast of 25 celebrities will feature in a new TV advert, urging McDonald's to 'stop this cruelty' - days before the company's annual shareholder meeting.
Featuring the likes of Moby, Emily Deschanel, James Cromwell, Kimberly Elise, Matt Lauria, Joanna Krupa, Daisy Fuentes, John Salley, and Alison Pill, the ad, produced by Mercy For Animals, will air for two weeks in the Chicago media market - where McDonald's is headquartered.
'Suffer with every single breath'
"We believe no animal deserves to be in constant pain, live in their own filth, suffer with every single breath. We believe animals deserve mercy," the advert says.
"McDonald's, you have the power to make a difference. You have the responsibility to act. You could end this agony for billions of animals.
"...Dear Mcdonald's, stop this cruelty... Stop this animal cruelty."
Investing in plant-based companies
NBA basketball player John Salley, who features in the advert, said: "The world is waking up to how factory farms hurt animals and, the responsibility food companies have to change the system.This is why I'm calling on McDonald's to reduce the suffering of animals and why I've also invested in plant-based companies creating the future of food."
Animal protection groups, including Mercy For Animals, Animal Equality, The Humane League, Compassion in World Farming, Compassion Over Killing, and World Animal Protection, have united in a coalition, asking McDonald's to implement 'science-based higher welfare standards for its chicken supply chain' by switching to healthier breeds of birds, providing more room for the chickens to move, monitoring air and litter quality in barns, and providing environmental enrichment.
You can sign the petition here