A group of celebrities react to the UK's first vegan television advert in this video created by Veganuary and shared exclusively with Plant Based News.
Veganuary - a global organization that encourages people to try vegan in January and beyond - created the advert, which will be the first of its kind to air on mainstream TV in the UK, Germany and the US between Christmas and New Year.
This reaction video - released before the advert starts screening on December 29 - features famous vegan faces including Evanna Lynch, Carl Donnelly, and Derek Sarno among others.
Veganuary produced the advert - which it describes as 'high-quality, attention-grabbing and thought-provoking' in collaboration with Kolle Rebbe ad agency and vegan film producer Fabian Weigt.
The charity says: "In true Veganuary style it's fun, funny and non-judgmental, yet is guaranteed to make people question how comfortable they truly are with their food choices."
It features an international cast to 'demonstrate how this issue goes to the very heart of human nature'.
The power of TV
"We all know the power of TV advertising to capture people's attention and influence their behavior, so getting the first pro-vegan ad on TV will be a major milestone for our movement," Toni Vernelli, Head of Communications at Veganuary, said.
She added that getting the 'bold, fresh, and compelling ad in front of millions of people' could 'inspire them to try vegan this January and beyond'.
You can find out more about Veganuary - including how to sign up for the month-long pledge - here