Queen guitarist and songwriter, Brian May, has taken to Instagram to praise veganism and its benefits in one his most recent posts.
May, a self-acclaimed animal campaigner who protested outside 10 Downing Street urging Prime Minister Theresa May to introduce a UK animal-fur import ban, shared his new vegan shoes to his 1.6 million followers.
'Now I am hooked'
"THANKS Umberto and YATAY for presenting me with these fabulous VEGAN shoes!! My story is —I was getting fed up with trying to explain why an animal campaigner would be wearing skins of animals on his feet," the artist said.
"I reasoned with myself that I needed to go with tradition - stick with what had been my habit ever since Live Aid. Nike and Adidas were part of my make-up. Right? But ... really there was no explanation. And vegan shoes were always uncomfortable - right? Well, I finally went for it for our opening blitz at the Oscars.
"I chose the brand new line of YATAY shoes - vegan, environmentally friendly, and - COMFORTABLE! And also my conscience felt so much better. No more explaining to do !!! So now I am hooked. These new ones will do nicely for the Summer QAL tour. See you there folks!"
Investing in the planet
May also encouraged non-vegans to try vegan food or cruelty-free products, adding: "Every time you invest in vegan merchandise you invest in the health of the planet and the animals that live on it, including ourselves. And you don’t have to make any more excuses!"