Baird has teamed up with a slew of leading plant-based restaurants in the US, including Veggie Grill, Native Foods, and HipCityVeg to help feed those in need during the coronavirus (Covid-19) pandemic.
Customers are encouraged to order a plant-based meal from any restaurant and post a photo to social media using the hashtag #PlantBasedParty.
For every hashtag, plant-based startup Beyond Meat will donate one meal to organizations in need (including foodbanks and frontline workers.) While delivery company DoorDash will donate $5 for every hashtag to Support + Feed.
'Save the planet'
In a statement sent to Plant Based News, Baird said: "We are excited to partner with Veggie Grill and the other great restaurants to promote plant-based meals and the restaurants serving them all around the country.
"This is a wonderful way to help feed people in need, and make our planet a better place in the process."
Veggie Grill Co-Founder T.K Pillan added: "We have been inspired by the amazing work Maggie and the Support + Feed team have been doing for both plant-based restaurants and the community during the crisis, so this is an impactful way we can assist with their efforts and also do our part to save the planet."
Support + Feed
Support + Feed aims to support LA's plant-based restaurants who have been 'forced to close their doors and are suffering as a result of the current pandemic' by encouraging people to gift order food for those in need.
Vetted organizations and groups who have been 'greatly impacted' by the crisis, including first responders, hospitals, senior centers, food shelters, and women's shelters will then receive the donations - delivered by environmental brand Conscious Cleanup.
*The Plant-Based Party initiative runs from May 1–3