Musical icon Beyonce has told her 112 million Instagram fans that she is currently eating a plant-based diet - and suggested they should join her.
The singer took to social media to announce that she has ditched all animal products in preparation for her performance at the 2018 Coachella Valley Music and Arts Festival in April
Beyonce shared a photo of avocado toast – alongside pictures of her super-fit physique.
In the caption, she wrote: "44 days until Coachella!! Vegan Time!! Click the link in my bio to join me! [sic]."
Beyonce is embarking on another round of the '22 Days Nutrition Planner', a plant-based meal plan she and partner Jay-Z created with Marco Borges - a New York Times bestselling author, personal trainer to the stars, and plant-based nutrition advocate.
According to Borges, the pair enjoy foods like oatmeal and smoothies when taking part.
The website says the plan takes the 'guess work' out of nutrition, 'with support from food coaches seven days a week, recipes that fit each person’s unique lifestyle, grocery delivery across much of the US and so much more'.
Despite not being vegan, Beyonce and Jay-Z started touting the benefits of a vegan diet as far back as 2013, when they first tried eating plant-based.
The couple’s mission statement on the website says: "We want to challenge you as we challenge ourselves to move towards a more plant-based lifestyle and acknowledge you for standing up for your health and the health of the planet."