Anti-wool adverts have hit the Scottish city of Glasgow following an investigation into the Scottish wool industry.
PETA has placed ads on the sides of 20 buses in the city center, showing a woman with a wool turtleneck covering her face alongside the words: "Don't Let Them Pull the Wool Over Your Eyes: Wool Is Just as Cruel as Fur. Go Wool-Free This Winter."
PETA Director Elisa Allen said: "These ads will encourage caring people to reject cruelty to animals by leaving wool garments on the rail and opting for humane vegan clothing that no animal had to suffer and die for."
The adverts follow PETA Asia's investigation into the Scottish wool industry, which resulted in the animal-rights organization submitting a formal complaint to the Scottish SPCA (an animal welfare charity).
'Slamming their heads into the floor'
An eyewitness reportedly documented wool workers in Scotland 'striking terrified sheep in the face with electric clippers, slamming their heads into the floor, beating and kicking them, and throwing them off shearing trailers'.
PETA has urged the Scottish SPCA, if appropriate, to file criminal charges against the workers for violations of laws prohibiting cruelty to animals.
You can watch footage from PETA Asia's investigation below.