Vegan activists joined slaughterhouse management and staff for a vegan Christmas meal earlier this week.
The advocates from Gloucestershire go to the Tulip Slaughterhouse in Westerleigh every Monday and Tuesday, to 'show love, kindness, comfort and compassion to the pigs before they are slaughtered'.
These vigils also raise awareness around animal exploitation and suffering, so more people may switch to veganism.
Love not hate
"We are not there to have a fight with slaughterhouse workers or drivers," said a post on Friendsnotfood Facebook group.
"We are there for the animals and the planet. If the demand stops the slaughterhouse will stop. Only light can dispel darkness, only love can dispel hate."
The activists hold a vigil the same day as the lunch
The post drew a mostly positive response with many people seeing the move as a catalyst for change.
"That's incredible - from both sides," wrote one commentator. "How progressive...I mean you're basically trying to put them out of a job (here's hoping). Massive awakening and paradigm shift happening right now."
"Very powerful," another added. "You so touch and uplift us all with what you are doing with your enlightened approach to this."
A few were less positive, with one writing: "I'd rather die than eat with murderers unless of course there was a chance to reverse the roles."