Vegan activist James Aspey broke down on stage just hours ago, giving a speech after watching vegan documentary Dominion.
Dominion is a new feature-length film by Chris Delforce. It focuses on how animals are used and abused in Australia, looking at six primary facets of human interaction with animals - Pets, Wildlife, Scientific Research, Entertainment, Clothing and Food.
Aspey is currently touring with the film as it is being screened around Australia.
He will be giving a speech after each screening.
The film just debuted to a packed-out audience in Melbourne - following the screening, Aspey called the movie 'the most intense film I've ever seen'.
'The situation this world is in'
After crying on stage, Aspey said: "Most of the people here tonight will already have seen a lot of this, and will have come to support the people who made the documentary - thank-you.
"To the other people who came here, who didn't know what was happening, and weren't aware of this situation, that this world is currently in, thank-you for coming as well."
With his voice audibly breaking, he added: "To the creators of this documentary, to anyone who put any time into making this happen, I can't even begin to imagine how hard this was for you, how painful it was."
Aspey cried after watching the film
Aspey then asked the audience if they were motivated and inspired to help animals because of the film - and they all replied that they were.
He added: "There is no right way to do the wrong thing.
"It's not about finding nicer ways to do this - it's about abolishing animal exploitation forever. The only way to do that is for consumers to stop creating demand.
"All animal products are the result of violence and exploitation.