Quorn has partnered parenting website Netmums in a bid to help families in the UK reduce their carbon footprint.
The ‘Our Family Footprint’ campaign, which will run from today until the end of 2020, will see Netmums recruit 100 families from across the UK to form the ‘Step in the Right Direction Squad’.
These families will receive Quorn products for the nine-month campaign, and will be inspired with recipe ideas and Netmums content on the simple steps they can take to reduce their family’s carbon footprint.
The latest campaign follows the three-month Netmums and Quorn ‘Veganuary Challenge’ which ran earlier this year, encouraging families to take part in Veganuary and encouraging them to share their recipes, their feelings and pictures daily across the Netmums forum.
The Squad will be encouraged to share 'peer to peer recommendations and recipe ideas, trial new product launches and share their experience across the Netmums forum and social platforms'.
A dedicated Netmums forum board will feature this content, which is hoped to inspire the wider Netmums audience and their own social circles.
In addition, Netmums editorial content will 'focus on environment and sustainability issues, including how to reduce food waste for the whole family, eco craft ideas for your children, how to buy fewer clothes, and ways to travel greener'.
'Environment is a key consideration'
"90 percent of parents told us the environment is a key consideration in everyday life. Our parenting 2020 research also highlights that families really want to make a change but feel overwhelmed with the challenge ahead," Netmums managing director, Rimi Atwal, said in a statement sent to Plant Based News.
"Parents care about the environment so the next generation can live in a better world, but they want simple, convenient, affordable and healthy solutions. This is why our partnership with Quorn is all about encouraging families to take small fulfilling steps towards making a huge difference to our carbon footprint."
Quorn Marketing Director, Gill Riley, added: "This partnership between Quorn and Netmums has the potential to not just help 100 families reduce their carbon footprint, but to get thousands of other families on board resulting in a significant long-term reduction in the UK’s carbon emissions."
Netmums will host an event for families and the media in September to celebrate the ‘Our Family Footprint’ campaign. It will include product demos, talks, and new product trials.