Young Farmers Told 'Meat Free Rise Should Be Embraced Not Feared'

They could look at more sustainable ways of farming
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Farmers have been told to embrace the new way of eating

Farmers have been told to embrace the new way of eating

Young farmers have been told to capitalize on the growing move towards meat-free dining - and not fear it.

Speaking at Wales YFC’s annual Rural Affairs Conference, a beef industry boss told the newer generation that people reducing their meat intake should be seen as an opportunity.

Opportunity

Rob Cumine, Partner of Pembrokeshire-based Natural Wagyu, added that consumers who buy less meat are willing to pay more.

He said: "Globally, it is a great opportunity for Welsh farmers, with a strong provenance story to tell."

Vegan

Vegan organizations would like to see more livestock farmers turn to farming vegetables.

Last year, a beef farmer known as 'Jay' sent his cows to live in a sanctuary, and resolved to turn his business veggie, with the help of The Vegan Society.

He said: "I think we can change the way we live here, to something more suitable for the future than simply continuing to eat animals. 

"That isn’t a very efficient way of feeding people after all."