A West London street is becoming a 'vegan mecca' according to a report in the Evening Standard this week.
Fulham's North End Road offers a good range of plant-based restaurants - as well as London's only vegan supermarket, GreenBay.
GreenBay was opened by former banker Anderson Caicedo and Paula Alcalde last year. They were inspired by vegan supermarket chains abroad.
GreenBay Co-founder Anderson Caicedo told the paper: "It’s going to be a really well known area and London’s vegans might actually want to move to this area in future,” he told the Standard.
"The vegan movement is growing and this area is becoming London’s vegan center."
There are a number of plant-based restaurants along the road.
One of the most famous - 222 Veggie Vegan - has been around for more than 10 years. More recently, pizzeria Picky Wops has recently gone plant-based. In addition, consumers can tuck into vegan burgers and fry-ups at the Sanctuary.
Caicedo said the vegan movement is growing 'really really fast'.
He added: "But it’s still not mainstream. It requires a lot of work to become profitable. We are trying to get the brand out to people.
"We are trying to unite with other vegan companies and get more vegan businesses to either launch here or set up a second branch here."