A mixture of vegans and non-vegan (including Plant Based News founder Klaus Mitchell's brother) try vegan cheese in this new PBN video.
The cheese was recently launched by UK dairy giant Applewood, which created it in collaboration with vegan entrepreneur Heather Mills, who is making it at one of her three allergen-free VBites factories in the North East.
Applewood Vegan, which took two years of research and development to perfect, has the same smoked flavor as its dairy-based counterpart.
"After producing traditional dairy cheeses for more than 50 years, we are thrilled to be launching a brand new plant-based cheese alternative, which not only has the same great flavour of Applewood but it melts beautifully too," Applewood Senior Brand Manager Lisa Harrison told Plant Based News.
"Applewood has always been an innovator in the cheese sector, ever since our founder Ken Seaton first created Applewood Cheese in Ilchester, deep in the heart of Somerset, back in 1965.
"So, it was a natural move for us to originate with Heather this new and trailblazingly-tasty food and we are delighted with the result. Give it a taste and you'll discover that this is the one you've been waiting for."
Sampling the new product, Klaus Mitchell's non-vegan brother Oscar confirmed it was the first vegan cheese he had ever tried.
"There's a really nice consistency to it," he said. "[In mac and cheese], it sticks to the pasta quite nicely.
"This is the first vegan cheese I've ever had, and I'm pleasantly surprised by how delicious it is. I can totally see myself having this at home as a snack."
Applewood Vegan launched in 251 Asda stores in October, RRP £2.30 for a 200g block. In January 2020 it will be rolled out to all other food retailers and the entire food service.
*This video is part of a paid-for collaboration with Applewood.