Dairy-free brand Vitalite, owned by Saputo Dairy UK, has launched a vegan alternative to cheese.
Made primarily from coconut oil, with added calcium and B12, the dairy-free cheese has already hit selected Asda stores across the UK.
The cheese is available in a block for £2.30 or ready-cut slices for £2.50.
According to the Grocer, Emilie Grundy, Senior Brand Manager at Saputo Dairy UK said: "Consumers are increasingly switching to free-from diets and one of the foods they miss most when they go dairy-free is cheese.
"Our Vitalite dairy-free cheese alternative range has been specially formulated to ensure that it delivers on taste whilst performing very similarly to traditional cheese when cooked.
"We are confident our launch will appeal to both current dairy avoiders and those who are exploring the category for the first time."
Vegan baking block
Earlier this year, Vitalite launched a vegan baking block - aiming to 'deliver better aeration of batters for lighter cakes, alongside firmer biscuit doughs and reduced shrinkage on baking' compared to its original spread.
"Contrary to the wider butters and spreads market, which has seen some softening of baking occasions over recent years, dairy-free baking has continued to grow apace," said the company's Marketing Manager Neil Stewart.
"Our research has highlighted that while many dairy-free spreads currently in the market can be used for cooking and baking applications, they don't always deliver the optimal 'bake' that consumers are looking for."
The Vitalite baking block is also available at Asda, priced at £1.