Donatella Versace has announced she will no longer use fur in her designs.
The designer made the comments in an interview with The Economist's 1843 magazine.
She said: "Fur? I am out of that. I don’t want to kill animals to make fashion. It doesn’t feel right."
According to the magazine, she made the decision so recently that Versace - which used to be synonymous with animal pelts - was 'urging customers to consider fur-embellished coats that turn heads' on its website at the time she made the announcement.
Versace is the latest in a line of top designers to ditch fur. In 2016 Armani dropped the fabric, followed by Gucci and Michael Kors last year.
The move has been praised by animal campaigners - though they would like to see the designer go further and drop leather from her line.
Dan Mathews, Senior Vice President of animal rights charity PETA, said: "PETA led runway disruptions, protests, and a 2006 ad blitz at a time when Versace was synonymous with fur, so this news is most welcome.
"Donatella’s realization that it’s wrong to bludgeon and electrocute animals for fur is a major turning point in the campaign for compassionate fashion, and PETA looks forward to seeing a leather-free Versace next."