A staggering 100,000 people have signed up for Veganuary 2019.
The charity - which supports people as they try out a vegan diet throughout January - has seen year-on-year growth since its first outing in 2014 when 3,300 people took part. By January 2018, that had skyrocketed to 168,500 official sign-ups from around the world, with many more people unofficially taking part.
Veganuary has set a target of 300,000 sign-ups for 2019 - and is now a third of its way to that target already. Yesterday was its best day yet for sign-ups - with a staggering 10,000 people signing the pledge.
"We can't believe it but we have reached a third of our target for Veganuary 2019," the charity said.
"Thank you so much to everyone who has taken our pledge so far and helped us reach another amazing milestone.
"Please spread the word and encourage your friends and family to try vegan in January and help us hit our 300,000 goal."
The organization launched its 2019 campaign in early December, and since then has released new content through its website and social media channels.
"We'll be releasing an exciting series of short films in December and January," a Veganuary spokesperson told Plant Based News. "These include international vegan athletes who are at the top of their game, innovative plant-based chefs who are driving vegan cuisine into the mainstream and actors and actresses who follow a cruelty-free lifestyle.
"There'll be support, inspiration, and maybe even some spoken word...We also have some amazing recipe films to help newbie vegans on their culinary journey. Affordable and really simple, they'll create a buzz on your taste buds and impress your vegan-curious friends."
You cansign up for Veganuary here