Single vegan men have been described as a 'hot commodity' for this year's Valentine's by new dating app Grazer, with its female users far outweighing the number of men.
Targeted at vegans and vegetarians, Grazer aims to address the fact that 56 percent of vegans said they would be put off by a meat eater, by connecting people with 'similar lifestyle choices'.
Similarly, 27 percent of vegans/ vegetarians have ended their relationship due to their partner's eating habits, and 60 percent of vegans have 'actively tried to convince their partner to stop eating non-vegan food'.
'The conscious alternative'
In a statement sent to Plant Based News, Founder Lewis Foster said: "As the plant-based movement is pushed further into popular culture, I believe Grazer can really challenge the mainstream dating apps and become the conscious alternative for the next generation of singletons.
"2020 has already been such a big success for veganism, I think the timing is perfect to finally launch our re-imagined app and unite the growing plant-based community across the world."
Director of Netflix documentaries Cowspiracy and What The Health Kip Anderson, who has invested in Grazer, added: "It's a way to connect us all together and to meet new awesome people who share common ideals, goals and visions.
"I think the growth potential of this is phenomenal because as this movement grows Grazer is going to grow really big as well and I am excited to be a part of it."
The app also aims to discourage 'the mindless swipe culture' amongst popular dating apps by limiting the amount of profile views to a maximum of 30 every four hours.
You can download Grazer here