Indian startup Good Dot has developed a plant-based meat substitute aiming to put an end to factory farming nationwide - and is now available online.
The company creates animal-free products that 'provide the taste, texture, and protein of meat without the negative impacts on your health, the environment, or the animals', according to Good Dot.
The startup's flagship item, 'Vegetarian Meat' (which is 100 percent plant-based), has also been reviewed by nonprofit organization The Good Food Institute [GFI], which has dubbed the Indian brand as 'the company remaking India's meat industry'.
The company, which uses soy, wheat, and pea proteins for its foundational ingredients, calls its products 'vegetarian', as the word 'vegan' is not common in India.
Through its meat alternative items, Good Dot '[wants] to save lives, both human and animal, by providing an option without sacrifice'.
Good Dot will be rolling out plant-based chicken in the future, as well as a 'Proteiz' product, which has a higher protein content - without the soya taste.
GFI reviews the plant-based meat product
Discussing the new plant-based brand in a YouTube video, GFI's Senior Communications Specialist, Emily Byrd, highlighted a common misconception.
"Common misconception: most people in India don't eat meat. Totally untrue!
"About 70 percent of the people in India eat meat, and that number is increasing all of the time, which is putting tremendous stress on India's economy to adopt an industrialized system of animal farming.
"Obviously, that has huge implications for public health and planetary heath - so Good Dot is coming in ahead of that trend, and with a low-cost solution."
The company's vegan meat is now available for customers living in India to purchase onlinehere