A vegan fashion museum showcasing cruelty-free and ethically made clothing is opening in Los Angeles.
The F.A.K.E Museum - which stands for 'Fashion for Animal Kingdom & Environment' - is on Melrose Avenue, in front of Melrose Place. It will be open to the public until August 31.
It will host designers from around the world, and feature alternatives to silk, leather, wool, and other fabrics.
Animal rights activist and co-founder of the Parisian brand Arsayo, Jonathan Ohayon, created the F.A.K.E platform as a place where vegan and ethical designers could promote their clothing and accessories.
"It is our responsibility to change our way of consuming. This is why F.A.K.E. movement gives you options and helps you to make that change. The more FAKERS we are, the more designers would want to create cruelty-free products ethically made," Ohayon said in a statement sent to Plant Based News.
The movement started with 'F.A.K.E. popups', short events. These were so successful, Ohayon decided to create a Museum where 'people could learn more about new alternatives to animal products in fashion and how to preserve our planet and respect human rights'.
When guests visit the museum (visits must be organized in advance), they will go on a 25-minute intimate and immersive free tour. During this, they will l learn about the negative impact of the Fashion industry - focusing mainly on solutions.
"Leather is not a material; it is a skin that belongs to an animal. It has a huge negative impact on the environment and is responsible for many diseases due to all the chemical using in the process," said Ohayon.
"During our tour, while we quickly shed light on what the fashion industry practices are, we emphasize mostly on the amazing alternatives for a better world."