VeggieWorld will take place in 19 locations in Europe and Asia in 2019, and the Hangzhou event - which takes place between May 17-19 - will feature more than 40 international brands.
According to organizers, the event is the 'largest trade fair series for the vegan lifestyle. VeggieWorld shows that a vegan lifestyle is not only sustainable, conscious and healthy but also fun'.
The products on offer will include a mix of milk and meat alternatives, superfood, sweets, drinks as well as clothing, accessories, cosmetics, services, and projects.
The exhibitor list includes Beyond Meat, Green Monday, JUST and Silk.
Organizers say veganism is 'already a very frequently discussed topic in China' - and people have an increasing interest in reducing their consumption of animal products. At least 10,000 visitors are expected at the event.
According to [VeggieWorld Organizer] Wellfairs Managing Director, Hendrik Schellkes, he is looking forward to the premiere in China.
"China is still a sleeping giant in the vegan market," he said. "The sales potential for foreign companies is already enormous and will increase massively in the coming years.
"For this reason, we offer aspiring market participants a specialized platform at an early stage to test products directly on the consumer, establish new sales channels and exchange ideas with international partners."
You can buy tickets for the event here