Using Mrs. Goldfarb's Unreal Deli's plant-based corned beef, the meatless sandwich is served on a whole-grain seeded roll with vegan Russian dressing and green leaf lettuce.
'More than just a recipe'
"The recipe took about a year to come together," Unreal Deli Founder Jenny Goldfarb told VegNews.
"When folks started tasting it, we were able to fool many into thinking they were eating real meat. That's when we knew it was more than just a recipe, but a business."
Goldfarb moved from New York to California in 2011 where she 'took on a more vegetarian/vegan lifestyle.
"Still, I never lost the taste for the delicious flavors of New York deli, so I hustled to develop and perfect a 100 percent plant-based (unreal) corned beef," the company's website states.
The meat-free corned beef, which claims to be a world-first, is also cholesterol-free, nitrate-free, low-carb, low in fat and 'protein-packed'.
The sandwich is available in 54 locations across the Southern Pacific Region including Arizona, Mid-Southern California, and Southern Nevada.