It has set its immediate sights on Jakarta to capitalize on what it describes as the local 'love of burgers'. It also cites that Indonesia has the largest economy in South East Asia with consumer spending projected to grow by 7.7 percent annually until 2030.
"We made the concept work in Asia - specifically in Singapore, then we put it to the test in San Francisco and the result was exponential!" Alex Tan, VeganBurg's CEO said in a statement sent to Plant Based News.
"Expanding into the rest of South East Asia was a natural fit based on the region's love for sustainability and the desire for a more plant-based dining experience.
"People have been waiting for so long for us to roll out franchising. The wait is finally over."
VeganBurg will be participating as an exhibitor in this year's Franchise and License Expo Indonesia from today.