LoveSeitan has launched what it describes as the U.K's first-ever plant-based pepperoni made from seitan - a wheat-based alternative to meat.
The company's latest product, which has been in development for more than a year, is 100 percent soy-free, vegan, and Kosher certified.
'World's favorite pizza topping'
In a statement sent to Plant Based News, co-founder Steve Swindon said: "We're all very excited to launch Seitan Pepperoni, especially as it's a U.K. first! There's no denying that pepperoni is the world's favorite pizza topping - now we can enjoy a plant-based version without the need to involve animals in the process.
"We've spent a long time developing this product to make sure it fits the pepperoni taste profile and appearance as closely as possible. After many different variants, we've finally found the right recipe to satisfy pepperoni lovers. We're looking forward to seeing how it's received by consumers and businesses across the country."
The meat-free product comes either sliced in 100g packs for £1.95 - or larger unsliced packs(275g) for £3.95 - and is available across the U.K for home delivery.
The sliced version comes in modified atmosphere packaging (MAP) which uses a mixture of gasses, excluding oxygen, that extends the product's shelf life.