'Unparalleled' Vegan Bacon Launching Nationwide In Ocado Next Month

The bacon, made by UK startup THIS, will be accompanied by other products from the range, including vegan chicken rotisserie pieces, and panko-bread-crumbed goujons of chicken
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Vegan bacon from THIS

The bacon will launch in Ocado next month (Photo: THIS)

New vegan meat products will be launching nationwide in Ocado in early July.

The products, by UK startup THIS, have been described as 'unparalleled' by their creators, who claim the vegan bacon and chicken alternatives taste 'sensational'.

Shoppers will be able to choose from bacon, sea salt & black pepper chicken pieces, and chicken tikka pieces from the online retailer. In addition, the products will be launching in Holland & Barrett stores nationwide at the same time.

The vegan meat will be launching in stores next month

Vegan meat

"We had a job before we co-founded THIS," THIS co-founders, Andy Shovel and Pete Sharman, told Plant Based News. "We established and ran a burger (as in, beef) restaurant chain called Chosen Bun. As far as U-turns go, this is a whopper."

"When we sold that business in 2016, we realized some stuff - that maybe we should eat less meat - fairly urgently, and that if you don’t like tofu, or food with orange packaging, you don't have that much of a meat-alternative choice.

"And so, we made THIS. It's ridiculously high in protein, it tastes sensational and it’s produced by people who won't guilt-trip you if you also eat meat. We're brazen about our ambition - we want to make plant-based the norm."