Former United States women's soccer team goalkeeper Jillian Loyden has pledged to ditch dairy under a new initiative.
Plant-based athletes and other advocates are supporting the challenge by asking their friends or followers to take part. Loyden, who retired from international soccer in October 2014, signed up after being challenged to take part by player Heather Mitts - three times Olympic Gold Medalist and former Women's National Team soccer player.
According to Switch4Good, those who give it a go, will 'feel amazing'. The organization adds: "Ditching dairy can reduce inflammation, abolish bloat and digestive distress, increase athletic performance, and improve your health overall."
Those taking part are asked to document their journey on Instagram using #DitchDairyChallenge. Loyden has taken to the platform to show her progress, sharing a meal on Stories.
Switch4Good will offer challengees support and information throughout the challenge. After completing the 10 days, followers should tag five of their friends to try it, offering support and sending Switch4Good's Ditch Dairy Guide.