Roughly Two Thirds Of Americans Would Try Clean Meat, According To New Survey

More than half said they'd be willing to replace conventional meat entirely
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Lab-Grown Meat

The study also determined that most respondents were willing to pay more for lab-grown meat (Photo: Memphis Meats)

A recent
survey
- conducted by research organization Faunalytics - of nearly 1,200 US
consumers found that over 65 percent of respondents would try lab-grown meat.

Response

While 66.4
percent of participants indicated that they were '(probably or definitely)
willing to try clean meat' - 52.8 percent indicated that they'd be willing to replace conventional
meat entirely.

A similar
study conducted by Wilks and Phillips
in 2017 also showed approximately two
thirds of respondents were willing to try the new product - at 65.3 percent.

Shopping Survey

Many respondents also indicated they'd be willing to pay more for lab-grown meat

Pricing

The
Faunalytics survey
also determined participants' willingness to pay more for
lab-grown meat.

The results indicated that, one consumers were informed of standard procedures in
animal agriculture - such as the use of hormones and antibiotics - most were
willing to pay more for clean meat.