Topshop 'Vegan' T-Shirt Slammed For Having Non-Vegan Recipe On Label

The label boasts a cake recipe featuring eggs and milk
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Top Shop's shirt - and the non-vegan shirt label (Photo of label: Twitter - Erica Terry-Rose)

Top Shop's shirt - and the non-vegan shirt label (Photo of label: Twitter - Erica Terry-Rose)

Social media users have criticized Topshop for selling a T-shirt that says 'vegan' - but features a non-vegan cake recipe on the label.

The pink shirt from UK high street retailer is emblazoned with the word 'vegan', and a picture of a baby dinosaur. The label inside the collar of the shirt features a cake recipe - which includes eggs and butter among the ingredients.

A Topshop spokesperson said the label is in all clothes from that line - and does not reflect the message on the front of the shirt.

Criticism

People have taken to social media to blast the mistake. One Twitter user wrote: "Topshop may want to check what vegan means."

Another added: "We were so excited to buy this today and then saw that the label has a recipe in it containing three large eggs?

"Can you explain?"

The full design of the shirt

The full design of the shirt

'Mainstream'

But one vegan fashion fan said they still thought the shirt was positive.

Taking to social media, they tweeted: "So many people are complaining about this - but I say all publicity is good publicity. 

"Once again the word 'vegan' is in the spotlight. 

"And the fact a big shop like Topshop is spreading the message is exciting - it shows the movement is becoming more mainstream."