Vegan brand The Meatless Farm Co. has made its Canadian debut, after partnering with Toronto-based distributor Dolan Foods Inc.
The UK startup, which received a seven-figure investment from major broadcaster Channel 4, has launched its plant-based ground beef and burgers in more than 350 stores including Longo's and Stong's Marketin Ontario, British Columbia, and Newfoundland.
'Healthy plant-based alternatives'
"We're excited to continue building on the fantastic adoption we've seen in the UK, Europe, UAE, and most recently, the US," said the company's Founder, Morten Toft Bech.
"We believe that swapping to plant-based products should be simple and shouldn't require individuals to compromise on taste or texture. Our products have been recognized globally for their premium taste.
"Canadians looking to swap out meat for healthy, plant-based alternatives that taste great can now use our products in their everyday favorite home-cooked meals."
The Meatless Farm made its US debut this summer, after securing a six-month trial with Whole Foods.
"The market is really hotting up and it is a game-changer to be working with Whole Foods Market," said Rob Woodall, CEO of The Meatless Farm.
"The US meat alternative market is currently the largest in the world and is strategically very important for the category."