Supermarket giant Sainsbury's has started selling Zizzi vegan pizza as part of a bid to 'offer customers a distinct and differentiated choice of quality food for every occasion'.
Customers can pick up the pizza from the Sainsbury’s Balham store now.
According to a Sainsbury's spokesperson: "The counter offers a selection of Zizzi’s hand-stretched, stone-baked Rustica pizzas, including vegan options and topping customisation, alongside garlic breads.
"Sainsbury’s customers can order the premium pizzas either in store or via Click & Collect on the Zizzi website, paying for the products quickly and easily from a dedicated takeaway check out at the store’s hot food counter.
"Ready to eat Zizzi pizza from the Sainsbury’s Balham store will also be available to Deliveroo users via the Deliveroo platform."
Sainsbury’s Director of Fresh Food, Adrian Cook said: "We’re committed to offering our customers an even greater choice of delicious, high-quality food in our stores and, by working with some of the best high street food brands such as Zizzi, we’re attracting new shoppers.
"We think customers will love the convenience of being able to pick up their ready to eat, restaurant-quality pizza alongside their other favourite foods for a special meal, all under one roof."
CEO of Zizzi, Steve Holmes, added: "We are extremely excited about our new partnership with Sainsbury’s.
"Changing consumer lifestyles have created opportunities within casual dining and we have seen delivery sales grow rapidly behind the increased demand for restaurant quality food enjoyed at home.
"Offering our signature Rustica Pizzas to go in Sainsbury’s is a natural progression in offering another convenient way for customers to purchase their favourite pizza, ready to eat."