UK retailer Marks and Spencer has launched its Christmas sandwich collection this week - and for the first time ever, it includes a vegan option.
The festive line has been launched a full two weeks earlier than usual - giving herbivores 14 extra days to get their mitts on the tasty-sounding snack.
Retailing for £2.80, the Chestnut Roast Wrap features mixed grains and grape and cranberry chutney on a red pepper wrap.
M&S appears to be making an effort to meet the growing demand for veg-friendly fare.
The store has just launched a meat-free range which contains several vegan options.
"Vegetarians and vegans shouldn’t feel like they are missing out – now veg can be the star of the show," an M&S spokesperson says.
M&S' upcoming festive dinner range is also set to feature a number of meat-free options, including a vegan butternut and beetroot filo parcels.
The spokesperson adds: "In the past vegetarians were limited to nut roasts at Christmas, but not anymore.
"Our vegetarian options are so amazing that we hope people will choose them over meat options even if they are not full-time vegetarians.’