Sandwich giant Subway is set to test a meatball marinara sub - with vegan Beyond Meat - in 685 of its North American stores.
The announcement follows years of campaigning by Compassion Over Killing (COK) which launched a site - WeLoveSubway.com - asking the chain to debut a vegan option.
The sandwich, which can be made vegan by removing the cheese, will launch in the selected stores in September, with plans to roll out, pending demand.
"Subway's new vegan sandwich option is helping make vegan eating even more accessible, affordable, and delicious," Laura Cascada, Senior Director of Campaigns & Outreach at Compassion Over Killing, said in a statement sent to Plant Based News.
"Millions of customers will be empowered to make more compassionate choices when it comes to their diet, saving animals and the planet one bite at a time."
“Our guests want to feel good about what they eat and they also want to indulge in new flavors,” said Len Van Popering, Subway chief brand and innovation officer, in a statement. “With our new plant-based Beyond Meatball Marinara sub, we are giving them the best of both worlds.”
The launch follows Subway debuting vegan options in New Zealand, Australia, and Finland in 2018 as well as rolling out a vegan sub in the UK nationwide in April of this year.