Stockholm Fashion Week has confirmed its runways will be free of animal fur and exotic skins, according to vegan charity PETA.
The three-day event takes place on August 25-27 and will be streamed online due to the coronavirus pandemic.
'Inclusive and accessible'
"Stockholm Fashion Week takes a leap into the 'new normal' in fashion, discussing digitization, climate action, circularity, and diversity throughout the three-day program," the event's website states.
"Experts, editors, innovators, brands, and scientists will feature in Zoom talks as well as in live webinars, sharing insights and ideas on how to keep global warming below 1.5 degrees, and what we all can do to make the world of fashion inclusive and accessible for all."
In an online statement, PETA added: "By opting not to showcase fur or exotic skins, [Stockholm Fashion Week is] spearheading a new, compassionate, eco-friendly era in fashion...
"In 2020, being fur-free is the norm. As hundreds of designers and fashion houses have said no to the cruelly obtained material, more and more events are giving fur the cold shoulder, too...
"We look forward to seeing other events jump on the bandwagon. No one should be killed for a killer look."