A pair of established animal-food-industry players are set to open a fully vegan restaurant - dubbed Twelve Eatery - in Bournemouth.
Dalton Mello and Greg Rush say the restaurant, which will open this November, is the first of what they hope will be many locations.
Both are seasoned in the restaurant biz but are stepping away from mainstream dining in favor of a business model intended to spare animals lives and minimize environmental impact.
According to Mello, the pair - whose past employers include steak and seafood restaurants Goodman and Gaucho - want to show that vegan restaurants can be 'slick', as many outside London have a 'homemade vibe'.
While the menu is not yet finalized, Twelve Eatery will offer such items as pasta, burgers, coffee, and cold-pressed juices.
Rush said that the restaurant will feature 'elements of both comfort and raw food'.
The pair also hope to turn the plant-based restaurant into a nationwide chain, Big Hospitality reports.
Mello said the plan is to create something that is both 'professional and scalable' - without compromising on issues of animal welfare or the environment.