Starbucks Plans to Meet Growing Demand For Vegan Food Options

The company received a petition with over 30,000 signatures
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The coffee giant has heard consumer requests and plans to meet them

The coffee giant has heard consumer requests and plans to meet them

Starbucks
COO Rosalind Brewer announced plans to increase its vegan options to meet
growing demand during a shareholder meeting in Seattle on Wednesday.

The move is
a response to a campaign launched by animal welfare organization Compassion
Over Killing [COK] - that included a petition which received 30,000 signatories, and
the support of journalist and vegan advocate Jane Velez-Mitchell.

Plant-based

COK
representative, Starbucks shareholder, and staff member Jonathan Rosenberry
said at the Wednesday’s meeting that ‘consumers are seeking hearty plant-based
foods to enjoy with their coffee'.

He added that's where Starbucks’ menu still 'doesn’t live up to the buzz'.

A vegan cake spotted in Starbucks locations in South Korea, a country with a small but growing vegan movement

A vegan cake spotted in Starbucks locations in South Korea, a country with a small but growing vegan movement

Meeting
demands

Brewer
said
: "We know our customers ask us that repeatedly, and we’ll be responding."

The coffee
giant currently offers a series of plant-based milks, snacks, and beverages for
those consuming a plant-based diet.