SPAR has expanded its vegan-friendly wine offering with the launch of a new animal-free range.
The new Vine & Bloom wine collection features a Pinot Grigio, Merlot, and a Rose.
While it is the first wine range from SPAR that highlights it's vegan-friendly on the front label, more than 70 percent of SPAR's own label wine range is vegan-friendly; including all Sparkling Wines and Champagne.
"At SPAR we have sold vegan-friendly wines for some time. We're seeing more and more producers taking note of the changing consumer trends and the range offers customers three tasty and excellent value-for-money wines," Philippa Carr, Master of Wine at SPAR UK, said in a statement sent to Plant Based News.
Matt Fowkes, Wine Trading Manager at SPAR UK added: "We are expanding our fantastic wine range at SPAR with a new vegan-friendly range. We've sourced these three great wines from a long-term partner, who we have worked in close collaboration with on this project.
"The Vine & Bloom range is not just a 'vegan wine' range, it is a selection of three great wines that happen to be vegan-friendly. For the future, we are currently working closely with all our suppliers with an aim for all our own-label wines to be vegan-friendly from 2021 onwards."
The Vine & Bloom Range RSP is £6.50 and will launch on Promotion at £5.50 until the end of January.