Pub giant Shepherd Neame is launching a vegan burger in its 12 flagship outlets.*
The brewery, which has around 300 pubs across London and the South East, will be the first in the UK to offer the Oumph! Burger.
The Oumph! Burger, which is made from soya beans, was launched in Sweden and Norway in May by Swedish company Food for Progress.
"There is a growing market for vegan burgers, so we decided to put a number of different brands to the test before introducing one on our menu," Shepherd Neame Head Development Chef, Simon Howlett, said.
"We asked 30 members of our team to try the burgers, and every time the Oumph! came out on top for taste and texture. When comparing the nutritional content of the burgers, the Oumph! Burger also scored very highly."
"We're pleased to see that such a well-established pub company as Shepherd Neame has chosen the plant-based Oumph! Burger for their pub menu. No doubt this will be very welcome among vegetarians, vegans and flexitarians," Dave Smith, Head of UK Foodservice at Oumph! and Food for Progress, added.
*Oumph! will be available from mid-July at:
The Spitfire in Kings Hill
Ship & Trades in Chatham Maritime
Royal Hotel in Deal
Bell Hotel in Sandwich
Royal Albion in Broadstairs
Samuel Pepys in London
Sun Inn, Faversham
Market House in Maidstone
Jamaica Wine House in London
Marine Hotel, Tankerton