A vegan Scottish food startup has signed a major deal with the country's largest foodservice provider Brakes.
DARING Foods deal means its food will be available to Brakes' 8,900 customers, including hotels, schools, coffee shops, pubs, and restaurants.
The startup creates a range of plant-based foods including red meat, chicken, and fish alternatives, which are all free-from palm oil, genetically modified organisms, hormones, and antibiotics.
Vegan on the rise
"Daring Foods will be an exciting addition to our range. Vegan and plant-based products are on the rise, and we want to continually offer our customers innovative products that meet?current market trends. Daring Foods' products will hit all mealtimes and will have extremely broad appeal," John McLintock, Operations Director for Brakes Scotland, said in a statement sent to Plant Based News.
"This is the largest vegan?range we have?listed from one supplier. With the expertise of Daring Foods available in terms of training and their unique point of sale and branding, this will help caterers who are struggling to find a fantastic vegan offering.
"Feedback at our recent Supplier Showcase was fantastic and we look forward to working with DARING to grow demand."
"This is just the beginning. The response to our products has been phenomenal – even the most militant meat-eaters struggle to tell the difference," DARING Foods founder, Ross Mackay, added.
"Plant-based options aren't just for alternative cafes anymore. They are for everyone and this distribution deal proves this.
"We are pleased to work with Brakes Scotland and our other partners to distribute our products across Scotland. The more people who try our food, the easier it will be to dispel myths and challenge norms. Plant-based eating isn't going away, and neither are we."