A traditional fish and chip shop in Lincoln has seen queues out the door since launching a vegan menu.
Carholme Chippy started serving plant-based options on October 7, according to local outlet The Lincolnite.
Since then, the eatery has been shocked by the demand, with customers traveling from as far as Scotland to sample the options, which include battered vegan fish, burgers, sausages, and cauliflower fritters among others.
"It has been going nuts. We never expected to get this sort of response so quickly," Nick Avraam, the owner the chippy, told The Lincolnite.
"We have had people coming from Aberdeen and Manchester just to try our vegan food. It is really phenomenal how it has taken off."
'Amazing vegan menu'
Reviews of the new menu have been positive, with one diner taking to social media to write: "Tried vegan scampi with chips and mushy peas and my god it was delicious. Hubby had vegan cheeseburger and was very impressed. Will be making it our regular vegan treat. Thanks for the amazing vegan menu."
Another added: "Tried the banana blossom 'fish' from the vegan menu last night and it was amazing. Best fish alternative I've ever had and it totally hit the spot. Keep up the good work."
The eatery even suggested it may open a fully vegan outlet in the future, saying: "We'd love to open a purely vegan shop a little further down the line once both our supply chain and the vegan customer base is fully established."