Meat giant Richmond is launching value packs of its vegan-friendly Meat-Free Sausages, as well as a frozen version of its standard pack.
The Richmond Meat-Free Sausages in Twin Pack, which will contain 16 sausages, is set to launch into Tesco and ASDA in June. According to the brand, it will 'help retailers cater to larger families and offer shoppers greater value'. The Richmond Meat-Free Frozen Sausages, which come in a pack of eight, are available now in Tesco.
According to Richmond, it aims to tap into 'meat-moderators' with these products.
'Demand for plant-based products'
"We're really excited to be building upon the strong growth of our Meat-Free range to date by introducing two brand new formats to help retailers make the most of the demand for plant-based products," Victoria Southern, marketing and category director at Kerry Foods (which owns Richmond), said in a statement sent to Plant Based News.
"As the nation’s favorite sausage brand, we’re committed to bringing families together at mealtimes with great tasting food – and meat-free options that don’t compromise on delicious taste or succulent texture.
"To really make the most of this trend, it’s vital retailers offer a variety of meat-free formats to suit different occasions and consumer needs – whether that’s getting the freezer stocked for an upcoming family BBQ or making a round of breakfast baps with our new twin pack.’’