Sandwich giant Quiznos is trialing vegan corned beef in its Denver outlets, according to VegNews which broke the story as an exclusive.
The chain will start offering the meat alternative in Denver locations from November 15. If the trial is successful, Quiznos will roll the corned beef out across the US.
The meat alternative, created by Mrs. Goldfarb's Unreal Deli, will be offered on the Plant-Based Corned Beef sandwich alongside pickles, sauerkraut, Swiss cheese, and honey dressing.*
Vegan corned beef
Describing the corned beef on its website, Mrs. Goldfarb's Unreal Deli says: "[It's] corned beef, that happens to be exceptionally delicious, made from the best stuff on Earth (beets, chickpeas, tomatoes, oh my!)
"People from all around agree it tastes as good, if not even better than the real thing, and most people who eat it, without being told, can't even tell the difference."
"Given consumers’ growing desire for meatless options and the rise of plant-based foods, we wanted to test this modern twist on a deli classic here in Denver where sustainable green lifestyles are thriving,” Sheila Zimmerman, vice president of marketing for Quiznos' parent company REGO Restaurant Group, told VegNews.
'Mrs. Goldfarb's Unreal Deli is a delicious alternative to traditional deli meat and a perfect brand fit."
*Removing the dressing and cheese makes the sandwich suitable for vegans.