The Queen is being urged to ditch the fur from her ceremonial robes - and replace it with an animal-free sustainable alternative.
The call, from vegan charity PETA, follows an announcement earlier this week that Her Majesty will not be buying any new furs, following backlash for wearing the controversial material.
PETA president Ingrid Newkirk has written to the royal to ask her to grant ECOPEL – the world's leading luxury faux-furrier – the opportunity to assist Ede & Ravenscroft in replacing the fur trim on her ceremonial robes.
According to PETA, ECOPEL - which develops vegetable-based and recycled synthetic fibers for British designers, including Stella McCartney - makes sustainable faux fur which is 'nearly indistinguishable from real animal fur'.
'Forefront of innovation'
"We can't bring back the animals who perished for the fur on these robes, but this wonderful gesture would demonstrate that modern Britain is at the forefront of innovation while, at the same time, continuing to respect tradition," Newkirk wrote in the letter.
"It would also mean that these iconic robes endure in a way that reflects the values of the vast majority of Britons, who reject real fur."
'Fit for a queen'
"Our faux fur is already celebrated by fashion royalty, but we want to prove that it's also fit for a queen," added ECOPEL Director Christopher Sarfati.
"It would be an honor to provide custom-made replacements for Her Majesty's ceremonial robes – and any other fur items – to show that tradition and compassion can go hand in hand."