QDOBA Mexican Grill Offers Vegan And Vegetarian Discount

Customers who order meat free salads and burrito bowls will save an avergae of $0.60
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Customers can select from beans, rice, and vegetables (Photo: Instagram)

Customers can select from beans, rice, and vegetables (Photo: Instagram)

North
America-based Mexican-style chain restaurant QDOBA will now offer a discount to
those purchasing meatless meals.

Customers
who load their salads or bowls with toppings like rice and beans, instead of
meat and seafood, can now save roughly
$0.60 per meal, depending on location.

Customer
feedback

The company
is calling this discount program the 'Vegetarian Tier Initiative'.

QDOBA Vice
President of Marketing Jill Adams said
: "We received feedback that our
vegetarian guests thought our pricing structure didn't meet their needs."

The chain also offers quacamole, salsa, and a series of other sauces (Photo: Instagram)

The chain also offers quacamole, salsa, and a series of other sauces (Photo: Instagram)

Plant-based
protein

Adams also
told VegNews that 'it made sense to roll out a tier that accommodates our
guests who don’t select a protein option'.

Apparently,
the fact that the company does not class legumes as a protein - when black
beans, for example, contain more protein per calorie than beef - is working in
the favour of those who don't eat meat.