America-based Mexican-style chain restaurant QDOBA will now offer a discount to
those purchasing meatless meals.
who load their salads or bowls with toppings like rice and beans, instead of
meat and seafood, can now save roughly
$0.60 per meal, depending on location.
is calling this discount program the 'Vegetarian Tier Initiative'.
President of Marketing Jill Adams said: "We received feedback that our
vegetarian guests thought our pricing structure didn't meet their needs."
told VegNews that 'it made sense to roll out a tier that accommodates our
guests who don’t select a protein option'.
the fact that the company does not class legumes as a protein - when black
beans, for example, contain more protein per calorie than beef - is working in
the favour of those who don't eat meat.