Pie giant Pukka has launched its first vegan pies - making animal-free versions of two of its top flavors.
The famous pie maker will be launching its vegan Chicken & Mushroom and Vegan Minced Steak & Onion pies in U.K supermarkets later this month.*
The puff pastry pies replace traditional meat with soy protein pieces. The Chicken flavor features a creamy vegan sauce, and the Minced Steak & Onion is filled with chopped onions and gravy. Both are packed in plastic-free, recyclable containers.
'A real opportunity'
Pukka head of marketing, Rachel Cranston, said more than half (55 percent) of U.K shoppers are actively reducing their meat intake.
"Our new recipes are part of an ongoing investment to help put more pies on more plates more often and as the People’s Pie, we want to make sure there’s a Pukka for everyone," she added.
"This demonstrates there’s a real opportunity to offer shoppers vegan alternatives to two of our most popular pie recipes which don’t compromise on taste, and we’re confident that retailers will benefit from incremental sales by stocking our new range."
*The vegan pies will launch in Morrisons from 16 September and Sainsbury’s from 23 September. More listings will follow. The pies have an RSP of £1.89.