Fashion giant the Prada Group has pledged to ban kangaroo leather in its future collections.
PETA, who confirmed the news, branded the move a 'compassionate decision' - but called on the group to do more.
It said Prada Group – which owns Prada, Miu Miu, Car Shoe, and Church's - should 'commit to a total ban on all exotic skins, including ostrich, lizard, crocodile, alligator, and snake'.
"Behind every accessory made with kangaroo leather or other exotic skins is a sentient animal who died a horrifying death," said PETA director of corporate projects Yvonne Taylor.
"Prada Group's decision will spare kangaroos immense suffering – and PETA calls on the company to extend its compassion to all exotic animals."
Top designers and retailers that have banned exotic skins include Chanel, Victoria Beckham, Paul Smith, Diane von Furstenberg, and Selfridges.