The company's CEO Miles Woodruff hand delivered 4,500 cans (374 cases) of plant-based 'toona'- and has pledged to donate 2,9000 cases of plant-based seafood to several food banks in San Francisco's Bay Area.
He wrote on Instagram: "While we all Netflix and chill our way through the next few weeks please remember we have an amazing excuse to do good and help people out right now," and urged his followers to support projects including Second Harvest of Silicon Valley, the Food Bank of Contra Costa & Solano and the Jane Goodall Institute.
'A wave of good'
In another post, Woodruff added: I'm okay with taking this pandemic too seriously. I don’t want to look back and wish I had done more. Let's set off a wave of good within our sphere of influence during this time of social distancing."
Speaking about Woodruff's actions, Sophie's Kitchen said: "We're so proud to have a company and leader who gives back so generously and brings tasty AF (as fish) Toona to those in need."