A natural food and drinks brand is launching a range of plant-based protein m*Ilkshakes.
London-based company GROUNDED has created two flavors of its new shake: m*lk chocolate and mint choc.
The shakes - which are gluten-free, soy-free, nut-free, and GMO-free - contain 20g of plant protein and contain less sugar than milk and 40 percent less sugar than most choc milk drinks*. They come in a paper-based recyclable 490ml carton.
'Cutting the cr*p'
"At GROUNDED we’re all about cutting the cr*p. As a space synonymous with health and fitness, it’s mind-boggling how many products sacrifice real, quality ingredients, for ‘too-good-to-be-true’ nutritional info," Gabriel Bean, founder of Grounded said in a statement sent to Plant Based News.
"There’s a real need for a clean, genuinely natural, plant-based option, so our m*lkshakes have come just at the right time."
Bryn Ferris, co-founder, added: "We know this is the most natural plant-based protein drink out there, we challenge you to find a better-tasting one too."
The shakes are available via the GROUNDED shop, £2.75 per 490ml carton and are launching in Selfridges and Planet Organic.
* Skimmed milk typically contains 5g of sugar per 100ml. Grounded’s protein m*lkshakes contain 4.9g of sugar per 100ml. Based on research from 10 leading brands in the UK.